THE INTRO

bienvenidos!

Hello! I'm Antonio Rivera, and I love understanding how humans create culture and form communities. I also love to share stories that get people hyped and ready to take flight!  So, whether you’re here as a recruiter, business owner, or event organizer, our paths have crossed, opening up new opportunities for collaboration and growth.

Here's what I do

Testimonials from former clients and colleagues

Diana Destin | Product Director 

"ANtonio helped us...increase follower engagement"

"I've had the privilege of working with Antonio for the last two years as a client. During Antonio's tenure on the agency team, he served as our lead social media strategist across organic and paid supporting the award-winning campaign, Talk That Talk. Reflecting on our time together, I'm incredibly fond of the energy and positivity Antonio brings into any room that he is in. Whether it's presenting new social strategy or metrics, Antonio brings his heart and passion for multicultural marketing to life in all that he does. It was equally exciting to work with Antonio as he helped us redefine our entire social strategy. As we continued to gather insights from our organic efforts, Antonio helped us build out key strategic pillars to inform content creation which help increase follower engagement. Whatever team is lucky enough to work with Antonio will have an exceptional partner who delivers for the business while uplifting and inspiring those around him."


Mike Williams | Executive Creative Director 

"You need a person like that on your team"

"Antonio. What can’t I say about him. His energy. His enthusiasm. His drive for a solution is something to be revered. It’s been a while since we’ve worked together but his impact from when we did left a lasting impression. He helped to create a social platform on one of our pitches together that led to the agency winning the business. Through social listening he was unable to uncover a market that was overlooked, untapped and changed our target positioning. On another piece of business, he devised ways to keep the audience engaged after the activation was over and keep the brand top of mind among the intended audience. Both examples were proactive solutions for challenges the agency didn’t even know existed. Challenges that Antonio took upon himself to overcome with work that challenged the way we all think. You need a person like that on your team. Someone able to see your blind spots and do something about them."

Nathan Stewart | Digital Marketing Executive 

"approaches everything with passion and sincerity that is infectious"

"Antonio approaches everything with passion and sincerity that is infectious. He is able to listen purposefully, take in different perspectives, and then contribute new and novel ideas. Working with him, and seeing his ability to make an impact, was truly inspiring."


Eric Terry | Quality Control Leader 

"he pours his whole self into his work"

"Antonio is without a doubt, one of the best in the business of DEI. I think that is because he doesn't view it through the lens of checking boxes. His pours his whole self into his work. Antonio grew our diversity program from an idea to a flourishing community. It was an absolutely amazing time. Tough discussions were had. Allyships were formed. Relationships were built. I still get questions/comments from one of the one on one interviews we had. Antonio had the brilliant idea to break barriers by breaking bread. Our interview was open to the entire organization. We walked through my childhood, my friends and family, and the food that takes me back in time. Antonio was great. The engagement from colleagues was fantastic. I can assure you that Antonio will help you and your team. He is a multiplier. The relationships he builds and fosters are lasting, not transactional."

Dan Cobb | Creative Director 

"Never unwilling to put in the work needed"

"Simply put, Antonio is someone that any team worth their weight would be lucky to have in their camp. During my years working with him, Antonio was always instrumental in seeking out and serving up ways to optimize the strategic and creative thinking we were developing for clients—whether it was suggesting variations to content for Little Caesar’s to reach a new audience, coming up with ways to elevate UGC at IRL events for Coors Light, or bringing new ways for Bacardi to activate and integrate their campaign within culture. He takes a “yes, and” approach to every challenge in front of him, and is never unwilling to put in the work needed to take great work to even greater heights. Oh, did I mention he’s also one of the funniest and most energetic people around? He’d light up the room in an underground bunker with no electricity. In all seriousness, Antonio brings a wealth of experience and cultural expertise to any group he’s been a part of, while doing so in a way that makes coming to work that much more enjoyable. I’d work with him again in a heartbeat."

Lisa Loucks |Creative Director 

"unique talent for understanding...target audiences"

"Antonio has a unique talent for understanding the needs and desires of target audiences. In our time working together, he demonstrated his ability to bridge together research, social trends, and best practices with our brand, resulting in innovative and effective creative solutions for our client. Antonio's collaborative nature was invaluable to the creative team. He always made sure every voice was heard and that everyone felt supported which can be hard to do when working virtually. His energy and drive for problem-solving are unmatched and it was always a pleasure knowing Antonio was on a project because of how much he cares not only about the work but about the people behind the work, too."

Megan Segarra | Project Management Director 

"always committed to creating a collaborative environment"

"I've had the privilege of working closely with Antonio Rivera during his tenure at Hero Collective. Antonio, is a true team player- and continued to go above and beyond the responsibilities of his role. What set Antonio apart from his peers was his ability to connect with his colleagues. Working in a remote environment can cause barriers with connecting with co-workers, but Antonio always committed to creating a collaborative environment while also making everyone feel seen and heard in the process. Antonio's enthusiasm is infectious and inspiring. He takes pride in his work and his strategic approach. He is constantly doing research and thinking of creative ways to expand and grow a tactic- while working closely with other departments to deliver assets. In conclusion, Antonio was a great colleague. I believe he will be successful at whatever he puts his mind to-while making his team laugh along the way."

Chastity Spencer | Media Director 

"a unique combo of strategic vision and hands-on experience"

"I am delighted to highlight Antonio Rivera for his outstanding work in the realm of diversity and leadership. Having had the privilege of working closely with Antonio, I have witnessed his exceptional ability to foster inclusivity and inspire positive change when we working years together at Eversana Intouch. Antonio brings a unique combination of strategic vision and hands-on experience. His commitment to promoting diversity and cultivating an inclusive workplace has significantly contributed to Eversana Intouch’s current success. Through innovative initiatives and thoughtful leadership, Antonio helped create an environment where everyone felt valued and empowered to excel. Antonio’s passion for advancing diversity and inclusion extends beyond the workplace, as he actively engages in community outreach and advocacy efforts pertaining to mental wellness, self-awareness, professional development, etc. Antonio’s dedication to fostering a culture of respect and equality is truly commendable. In conclusion, I wholeheartedly endorse Antonio Rivera as a leader in the field of diversity and leadership and any venture that he feels is true to his values and beliefs! His expertise, coupled with his unwavering commitment to creating positive change, makes Antonio an invaluable asset to any organization."

Brandon McClain | Recruiting Manager 

"passionate speaker with a lot of wonderful ideas"

"Antonio is a brilliant, thoughtful leader who can motivate colleagues to inspire action and change. He's a passionate speaker with a lot of wonderful ideas and desire to drive results through deep strategic thinking, capable of bringing out the best in everyone he comes in contact with. Antonio cares about his colleagues and leads by example, traits that everyone should aspire to."


Stewart Young |Strategy Director 

"he uses technology & storytelling to prompt self-reflection & empathy"

"Antonio has a real passion and great skills for the DEI work he does. He makes discussing DEI topics easier and more comfortable for all people, including a white, senior-level male like myself. He uses technology and storytelling to create compelling experiences that prompt self-reflection and understanding and empathy. He imagines and executes wonderful DEI programs that help our company, and its staff, grow."